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Anran Liu

Creative  Interactive  Engaging 

About

I’m a UI/UX Designer with 7 years in marketing, integrating user-centered design with strategy to deliver engaging digital experiences.

Experienced in structured problem solving, defining the right questions, identifying solutions, and translating insights into intuitive, high-converting interfaces with measurable outcomes.

This project is my thesis project for the Master’s program in Digital Media at Northeastern University. The goal of this project is to design a Learning Management System (LMS) integrated with AI tools to help teachers reduce their workload and improve efficiency. 

Portfolio Showcase

This project was developed for the Usable Design for Mobile Digital Media course at Northeastern University. The objective was to redesign an existing mobile app to improve its usability.This project allowed me to enhance the app’s user experience based on my insights and user-centered research. 

Work

This project was completed solely by me as a Research Assistant in the Lab for Inclusive Entrepreneurship. My responsibilities included redesigning the lab's website to enhance usability and accessibility, as well as developing the new site using the WordPress dashboard. 

This project highlights my web design work for Wouessi Inc., a Canadian digital services agency. My primary responsibilities included designing webpage layouts, user interface components, and interactive elements.

This project was completed for the Interactive Information Design course at Northeastern University. The goal is to create a website that highlights the gym's services, products, and brand features. The deliverables included website design, dashboard design, and mobile design, each created with a focus on usability and accessibility. 

This user research project for Sinclaire, a women's suit brand, involved conducting in-depth interviews and comprehensive market analysis. My primary responsibilities focused on developing a digital strategy tailored to meet the brand's specific needs. 

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